About a month ago the McDonalds Menu experience in Japan was turned upside down when they launched 2 Quarter Pounder specific shops, unbranded and hoping to generate lines like Krispy Kreme experienced.
Although it was popular for the first few weeks i think it’s pretty much died in the arse against their expectations.
One good thing to come out of it though, and i’m not sure whether this was the plan all along or not, is that the Quarter Pounder has now been introduced to the regular McDonalds restaurants across Japan.

I stopped by my local Maccas in Yoyogi last weekend to sample a burger for myself.

Being my favourite burger when i used to eat Maccas in Australia i’m sure happy to see it here.

Just like the Quarter Pounder stores they have guys spruiking out the front, not sure how long that will last.
On that note, it’s pretty much gauranteed i’ll head to Maccas for lunch today, it seems to be a Thursday tradition for some reason anyway.
Side note: Tomorrows J-Babe is courtesty of JT and hasn’t he come up with a ripper!
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Ahhh.. Maccas Thursday…. i’m Lovin it!
“spruiking”???
“Spruiking” is an antipodean term I became familiar with thanks to excellent Australian TV show “The Chasers” and their Surprise Spruiker.
http://jp.youtube.com/watch?v=fpsWqwshKWA
Thanks Penguin, i didn’t realise spruiking was an Australian term. I hadn’t seen that episode, it’s a good example of the spruiker.
Is McDonald’s called “Maccass” in Australia? That is the first time I have heard that term. Where does that come from? I know in Japan it is called “Ma-kku” and in the states it’s called MickeyD’s.
I guess it’s a habit of Australians to do everything other than call something by it’s correct name, most often shortening it or putting an O or Y on the end of it.
LOL, I dropped by tiny corner McD’s today and noticed it had been sort of Quarter Pounder-fied as well.
>Tomorrows J-Babe is courtesty of JT and hasn’t he come up with a ripper!
Why thank you, sir.
Yes macca’s is the Aussie term for McDonalds. You know you are Australian if you can translate… Dazza and Shazza played Acca Dacca on the way to Macca’s. The arvo was a cracker.
Thanks for the clarification Grimmo ….. good to see you’re still as silly as always.
“Darren and Sharron played AC/DC on the way to McDonalds. The afternoon was a beaut.”?
(Not Australian, but my brother is).
Well done Pengy,
Like the “beaut” thrown in there for good measure. Sorry to hear you arent an aussie but congrats to your brother. I wont delve into how you ended up being a different nationality from your sibling…
Here is a little more Aussie carry on for you…
You know you’re Australian if….
You know the meaning of ‘girt’
You believe that stubbies can either be worn or drunk
You think it is normal to have a Prime Minister called Kevin
You waddle when you walk due to the 53 expired petrol discount vouchers stuffed in your wallet or purse
You’ve made a bong out of your garden hose rather than use it for something illegal such as watering the garden
When you hear that an American ‘roots for his team’ you wonder how often and with whom
You understand that the phrase ‘a group of women wearing black thongs’ refers to footwear and may be less alluring than it sounds
You pronounce Melbourne as ‘Mel-bin’
You pronounce Penrith as ‘Pen-riff’
You believe the ‘L’ in the word ‘ Australia ‘ is optional
You believe it makes perfect sense for a nation to decorate its highways with large fibreglass bananas, prawns and sheep
You call your best friend ‘a total bastard’ but someone you really, truly despise is just ‘a bit of a bastard’
You think ‘Woolloomooloo’ is a perfectly reasonable name for a place
You believe it makes sense for a country to have a $1 coin that’s twice as big as its $2 coin
You understand that ‘Wagga Wagga’ can be abbreviated to ‘Wagga’ but ‘Woy Woy’ can’t be called ‘Woy’
You believe that cooked-down axlegrease makes a good breakfast spread
You believe all famous Kiwis are actually Australian, until they stuff up, at which point they again become Kiwis
You know, whatever the tourist books say, that no one says ‘cobber’
You know that certain words must, by law, be shouted out during any rendition of the Angels’ song ‘Am I Ever Gonna See Your Face Again’
You believe, as an article of faith, that the confectionary known as the Wagon Wheel has become smaller with every passing year
You still don’t get why the ‘Labor’ in ‘Australian Labor Party’ is not spelt with a ‘u’
You wear ugh boots outside the house
You believe that the more you shorten someone’s name the more you like them
Whatever your linguistic skills, you find yourself able to order takeaway fluently in every Asian language
You understand that ‘excuse me’ can sound rude, while ’scuse me’ is always polite
You know what it’s like to swallow a fly, on occasions via your nose
You understand that ‘you’ has a plural and that it’s ‘youse’
You know it’s not summer until the steering wheel is too hot to handle
You biggest family argument over the summer concerned the rules of beach cricket
You shake your head in horror when companies try to market what they call ‘Anzac cookies’
You still think of Kylie as ‘that girl off Neighbours’
When returning home from overseas, you expect to be brutally strip-searched by Customs – just in case you’re trying to sneak in fruit
You believe the phrase ’smart casual’ refers to a pair of black tracky-daks, suitably laundered
You understand that all train timetables are works of fiction
When working at a bar, you understand male customers will feel the need to offer an excuse whenever they order low-alcohol beer
You get choked up with emotion by the first verse of the national anthem and then have trouble remembering the second
You find yourself ignorant of nearly all the facts deemed essential in the government’s new test for migrants.
Jesus Grimmo, i hope that was a simple copy and paste and you didn’t write all this up this morning … busy at work are we??!!
Ctrl + C Niru
Efficiency at its best at Macquarie Security.
That Double Quarter-Pounder looks like a gut-bomb if I’ve ever seen one. That and a large fries… Holy Sheeeit!
Too big for me man, a regular is just fine though.
Like the new header, by the way.
Thanks Billy ….. wanted to use a shot like that for a long time and will rest the girl header in order to appeal to a wider auidience … or at least not lose them before they’ve had the page fully load.
In Germany we call it Mäcces, which sounds just like Maccas. Some also call it MC Doof (Mac Dumb) or Mac Dreck (Mac Dirt).
All this press for a 1/4 pounder??? I guess the McDonalds marketing is doing pretty good.
Yeah, I tried one fo the double quarter pounders (surely they should call it a half-pounder) the other day after a couple of months of avoiding McDs.
It was great, but then I had another one a couple of days later and the novelty had already worn off.
When I first came to Japan, the had quarter pounders, and they were called McStar, but they scrapped them a few years ago.
Went to Burger King in Shinjuku last week, too.
Shit, so much for the healthy Japanese cuisine!
oooohhh, thanks for the reminder Roaf, i forgot Burger King opened up.
I noticed that the Qt. Pounder is now on sale at most MickeyD`s(yes I am American) in Tokyo. I thought the whole idea of an all black non-banded McDonald`s which only sales Qt. and Double Qt. Pounders was a pretty cool idea. I do wonder if the Japanese are loving such a burger? I know a lot of Japanese who really love Burger King so I think they will take well to the Qt. Pounder.
I eat 3 of those with 2 large cola’s and walk away stuffed and happy!!
I still remember the non-eco times when they were held in a yellow and orange styrofoam container. Everything was in styrofaom….Ahhh ignorance was bliss.
Geez, that’s certainly turning back the years …. good memory man, i’d forgotten about them!
Have you noticed that the Big Mac has been dropped from the menu? The Ebisu Garden Place Macca’s has introduced the Quarter Pounder but it seems to be at the expense of the Big Mac. Do you know if this is across the board?
I know that a Hon-Atsugi store still runs the Big Mac. Interestingly the Sangubashi store which is very small doesn’t have the Quarter Pounder where most other stores have introduced it. Maybe it’s a pretty lose thing that is decided on a store by store basis.
Sorry Neil, my bad. I just dropped into the store. The Big Mac has been removed from all primary advertising positions, so looking in, it looks like it is no longer available. It is however orderable over the counter. Crisis averted.
Good to hear. I know they’ve really changed up their advertising ….. good to hear the menu is in tact.
Will the Quarter Pounder stores just become regalur McDonald’s now, do you think?
I`d heard they were going to close down …. I`ll have to check next time i`m out that way.