Comments on: Quarter Pounder Opens In Shibuya & Omotesando

By: Brand Boogaloo: 10 Ways Brands Buyers Adapt To A Changing World at Geeker

Brand Boogaloo: 10 Ways Brands Buyers Adapt To A Changing World at Geeker — Thu, 03 Sep 2009 02:42:02 +0000

[...] via: Neil Duckett and [...]

By: Ade Gregg

Ade Gregg — Fri, 03 Apr 2009 02:32:22 +0000

The “flash” website is of Australia and Australian “xtras” what the hell is going on in the text, someone translate please!

By: DesignApplause |

DesignApplause | — Sat, 21 Feb 2009 01:03:48 +0000

[...] watashi to tokyo — meta tame — neil duckett Share and [...]

By: Name Brand, No Brand or Private Brand? « My private brand’s Blog

Name Brand, No Brand or Private Brand? « My private brand’s Blog — Thu, 05 Feb 2009 03:19:34 +0000

[...] Strategy” on the retro redesign of Loblaw’s “No Name” brand I discovered this post “Quarter Pounder Opens In Shibuya & Omotesandoon” a test McDonald’s is running in Tokyo. The concept is minimalist and dramatic some would [...]

By: Nova Scotia Scott » Blog Archive » Japan: McDonald’s launches Quarter Pounder, hires customers

Sat, 31 Jan 2009 15:05:58 +0000

[...] posted several photos from one of the re-designed Quarter Pounder outlets. As he says, it looks more like a night club than a crappy fast-food joint. Print This [...]

By: Global Voices dalam bahasa Indonesia » Jepang: Garis Kabur antara Kesimpangsiuran dan Kebenaran - Debut Quarter Pounder McDonald’s

Fri, 30 Jan 2009 14:47:13 +0000

[...] Hit lainnya yang melibatkan antrian panjang menjadi berita bulan November lalu. Dalam sebuah skema pemasaran yang dipuji-puji untuk memperkenalkan Quarter Pounder ke pasar Jepang, McDonald's membuka kembali dua buah kedai di distrik mode Omotesando dan tempat hiburan hippi Shibuya sebagai “Kedai Quarter Pounder”; tanpa menggunakan merek dagang McDonald's. Dengan skema warna merah dan hitam, kedua kedai tersebut hanya mempunyai dua item di menu: Quarter Pounder dan Double Quarter Pounder. Neil Duckett melaporkan tentang perjalanannya ke kedai Shibuya disertai foto-foto . [...]

By: Global Voices Online » Japan: Blurry Lines Between Buzz and Truth - McDonald’s Quarter Pounder Debut

Fri, 30 Jan 2009 03:43:57 +0000

[...] Another hit involving long lines made news last November. In a lauded marketing scheme to introduce the Quarter Pounder to the Japanese market, McDonald's reopened two shops in the fashion district of Omotesando and hippie hotspot of Shibuya as renovated “Quarter Pounder Shops” without using the McDonald's brand name. With a red and black color scheme, the stores only had two items on the menu: the Quarter Pounder and the Double Quarter Pounder. Neil Duckett reports on his trip to the Shibuya shop with photos. [...]

By: My Natural Furniture » Blog Archive » McDonald’s New Stealth Campaign: No Brand, No Clown!

Tue, 20 Jan 2009 05:34:49 +0000

[...] fast food restaurant, simply called "Quarter Pounder" in Shibuya and took some photos: Link – via Inventor [...]

By: McDonald’s enlists help from its Quarter Pounder brand « Brand Strategy Magazine Blog

Tue, 16 Dec 2008 11:38:47 +0000

[...] The stores are branded THE QUARTER POUNDER and do not feature the fast food giant’s famous golden arches or Ronald McDonald. (Thank you to Neil Duckett who tipped us off about this and took the images below – see his site here for more information, pictures and a first-hand account….) [...]

By: tell me sweet little lies « this is premium writing, no?

tell me sweet little lies « this is premium writing, no? — Thu, 11 Dec 2008 12:23:57 +0000

[...] pics here) « hand in hand we’ll take a caravan to the [...]